All relay ratings are a compromise between capability, and lifetime. The manufacturer is making assumptions about how much life you'll be happy with, and is making guesses about whether you're switching resistive, capacitive or inductive loads. Hint, the first is kinder to contacts than the latter two.
These ratings should be regarded as guidelines. The relay will not have its full mechnical life if operated at 90% of these, it will not fail instantly if operated at 110%. You'll notice that the rated lifetime is 107 cycles mechanically, but only 105 electrically. That's the manufacturer telling you about the damage that is done to the contacts making and breaking a live circuit. You can expect the lifetime to be affected if you're gentle with it, or if you thrash it.
The mere fact that there is a power rating, as well as voltage and current ratings, should alert you to the fact that both the voltage and current can damage the contacts, and a large combination of them will damage them faster.
A 240 W limit means don't exceed 8 A at 30 V, don't exceed 24 V at 10 A, and don't exceed 26.6 V at 9 A.